Rand was first employed by IBM in 1956 to redesign the company's logo. He continued consulting for the company for more than 30 years, redesigning their logo at least twice more.
In 1981, to announce the in-house IBM Golden Circle award, he designed a rebus version of the logo which was initially shunned by management who thought that it would be an invitation to in-house designers to engage in tomfoolery. They also claimed it was not IBM and failed to recognize that in one fell swoop Rand had humanized the corporation Rand, p.
It took a year for the company to actually use the design in promotion, at which point they printed it as a poster with small text at the bottom explaining the significance of each element of the rebus. It has become one of the most famous and recognizable corporate identity statements of the 20th century.Taken from MOMA 520.1983, Modern Poster 211, Encyclopedie de l'Affiche p. 106, Modern American Poster 100. This is an Original Vintage Poster; it is not a reproduction. This poster was printed on heavyweight paper and is in excellent condition. We guarantee the authenticity of all of our posters.
We have been collecting original, vintage posters for 30 years, and have decided to sell some of our inventory at very attractive prices. Please look through our offerings and let us know if you have any questions. We are only offering ORIGINAL VINTAGE POSTERS -- no restrikes, reprints, or reproductions.We take pride in our high number of positive feedbacks and hope that you will become another satisfied customer. The item "Original Vintage Poster IBM by Paul Rand 1982 Technology Graphic Design Rare" is in sale since Wednesday, March 20, 2019. This item is in the category "Art\Art Posters". The seller is "posterpro" and is located in New York, New York. This item can be shipped worldwide.