Rare Vintage Advertising Fan for Benedictine Liqueur signed Maurice LeLoir c1900

Rare Vintage Advertising Fan for Benedictine Liqueur signed Maurice LeLoir c1900. This fan is alos held in the Fan Museum Trust. Folding fan - wooden monture. Floating mid-air, the figure of Fame pours Bénédictine into the glasses of five female figures personifying various nations a reference to the origins of the assorted ingredients used within the'secret' blend? The Bénédictine Palace at Fécamp can be seen in the distance.

An inscription along the left edge reads: EDITÉ POUR LES NOCES DE LA BENEDICTINE. Design inspiration for this fan may have come from a stained glass window at the Bénédictine Palace which features a similar figure of Fame holding a bottle of Bénédictine with the figure of the founder of the company, Alexandre Le Grand seated below. Leloir was a gifted artist whose original fan designs were popular with champagne houses such as Moet & Chandon.

Leloir was a founding member and president of both the French Watercolour Society and the Costume Historical Society. His passion for historical costume is evident throughout his work which demonstrates his gift for interpreting historical detail with accuracy and verve. Leloir led a fascinating career which included a spell working in Hollywood where, at the request of Douglas Fairbanks, he took the role of artistic advisor during production of The Man with the Iron Mask. Length: 22 cm / Leaf Depth: 14.5 cm / Span: 39 cm.

Note I will be listing advertising fans from my collection of rare vintage fans... Please see my other auctions for pulps, books, magazines, sports items, antiques and gifts.

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